Rekkis
Branding process for national company Rekkis. Rekkis is an app, currently in development, that intends to alleviate the buying interactions between good providers and frequent buyers. The idea is to digitalize the buying process, let the users keep a detailed history of purchases and give them useful features such as buying subscriptions and credit options.
The visual identity comes from the traditional Guatemalan buying method, which is to create a handmade list, go to the deposit and check everything that is acquired. The check, a visual representation of something that gets done and gets done pretty well. A check lies within the letters and the images portray the potential scenarios for the app.
